A few days ago, Laurentide Paint announced that it was becoming the first paint manufacturer in Canada to use colorants free of volatile organic compounds (VOCs) in all of their product lines. The new universal colouring system will be sold starting January 2011 wherever Laurentide is sold.
Consumers can get any of the over 1000 Laurentian colours without any VOCs at all. It isn’t an option, they’re just pulling out all VOCs.
“We are particularly proud to be the first in Canada to offer a single, VOC-free colouring system for all of our product lines. Our efforts will most certainly contribute handsomely to raising environmental standards within our industry,” said André Buisson, President and COO of Laurentide Inc.