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Green Products

Organic Toilet Paper

When you say "recycled toilet paper", many things come to mind.  Most of them are not pleasant.  However, "organic toilet paper" sounds very nice, so we'll stick with that. Seventh Generation, the wonder company known for their eco-diapers, cleaners, and garbage bags, also bring you…
Green Products

Greener Holiday Candles

Whether you are lighting a menorah or lighting a candle for a Yule celebration, chances are good that at least one candle will be employed in your holiday rites this December. Since candles are such an intrinsic part of the holidays, one cannot suggest that…
In the Media

Essentia on The Dragons Den

So Jack was on CBC's The Dragons Den last night. A fraction of what was said was aired. It was a hell-of-a-lot more entertaining and heated live. Here's the Story. Offering a portion of the business at a factory level was never an option. The…

Soy Memory Foam is Misleading

Ok, so you want the skinny on soy memory foam mattresses? The Soy memory foam or Plant Based memory foam available is a maximum of 15% soy...the rest is the same old petroleum based foam. When i say 15, it's generous. It's usually only 2-10%…
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Mattress without Fire Retardants

Did you know all Essentia mattresses sold within Canada do not contain fire retardants? Fire retardants are in practically every mattress on the market. Some companies even boric acid in their FR's which is kinda frightening. Leaching into your body like hand cream many chemicals…
keetsa mattress

Keetsa Mattress

Joe Alexander, the sales & marketing director over at San Francisco based Keetsa mattress store called me today. He wanted some spec sheets on our products and we had a little chat. I guess he was fishing for some info on the competition. (no clue…
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Q & A

Is Memory Foam Safe for a Baby?

Question: Michelle from didn't leave a city asks..... "Would you have any information regarding what type of memory foam is used in an infant product designed to elevate and secure an infant from birth to six months in the crib as described in One Step…