Seventh Generation Debuts New Cardboard Detergent Bottle

Green products company Seventh Generation this week introduced a new sustainable liquid laundry detergent packaging.

The new natural 4X detergent bottle features a compostable outer shell, which is made using 70% recycled cardboard fibers as well as 30% old newspaper scrapes.  lightweight plastic pouch inside.

Aside  from using 66% less plastic than a traditional 100 ounce 2X bottle, the new container bottle can be up-cycled into new recyclable packaging up to seven times, according to the company. After being used, the bottle’s shell can be recycled with other household paper.

The Natural 4X Laundry Detergent will be available on natural retailer shelves throughout the country by the end of March.